Agency buyer resources
Make the agency decision easier to explain.
Use a consistent brief, cost table and scorecard so the decision rests on comparable evidence—not a vague rank or the strongest presentation in the room.
Four working guides
Choose the next decision tool
Each guide begins with a direct answer, then provides questions, checklists and a reusable structure.
9 min readHow to choose a media agencyDefine the outcome and requirements, shortlist a small group with relevant examples, request the same scope and cost breakdown, meet the delivery team, score each response independently and put agreed roles and assumptions in the contract. →8 min readMedia agency brief templateA useful media agency brief states the problem, audience, desired outcome, scope, responsibilities, budget range, timing, response format and the criteria you will use to choose an agency. →10 min readHow to compare media agency pricingCompare the total expected cost, not only the headline fee. Put agency fees, media, production, technology, third parties, work your own team must do and contingency into the same table for every proposal. →7 min readAgency pitch scorecardUse five or six weighted criteria, set the weights before proposals arrive, define what each score means, record the reason for every score and keep unanswered questions separate from low scores. →
Ready to put the method into practice?
Turn guided choices into a structured brief, then use it to search the source-checked directory.